ประวัติผู้ช่วยอธิการบดีฝ่ายกิจการนิสิต
ดร.จารุวรรณ แดงบุบผา
ผู้ช่วยอธิการบดีฝ่ายกิจการนิสิต
e-mail : jaruwand@nu.ac.th
วุฒิการศึกษา
PH.D. (TOURISM MANAGEMENT), BOURNEMOUTH UNIVERSITY
MBA (MARKETING), UNIVERSITY OF MEMPHIS, USA
BS.C. (ECONOMICS), KASETSART UNIVERSITY, THAILAND
Experience
DECEMBER 1997 – Present
Lecturer in Tourism and Hospitality Management, naresuan university
OCTOBER 2013 – Present
DIRECTOR, CENTRE of excellence for tourism management research, Naresuan university
Academic Expertise
- Guest Experience Design
- Visitor Experience Management in Cultural and Heritage Tourism
- Gastronomy Tourism: Supply Chain Management, Value Creation, Cultural Mapping
- Hospitality Service and Marketing Innovation: Market Driven Innovation
- Entrepreneurship in Tourism and Hospitality
- Strategic Management for Tourism and Hospitality Sustainability
- Tourism Planning, Marketing and Management
- Creativity in Tourism and Community-based Tourism Development
Training and Workshop
- Roadmap to Innovation – National University of Singapore, Singapore
- Market-Driven Innovation Management – Leipzig University and Conoscope GmbH, Germany
- The Green Growth & Travellism – Hasselt University, Belgium
Research and Social Service Projects
| Year | Research/Project | Funding |
| 2020 – 2021 | Development of Marketing and Network Innovation in Heath Tourism during Covid-19 Pandemic
(researcher) | National Science and Technology Agency (NSTDA) |
| 2019 | Enhancement of Thailand’s Competitiveness to Become an International Wellness Tourism Destination using Service Innovation based on Cultural Heritage and Thai Hospitality
(researcher) | National Science and Technology Agency (NSTDA) |
| 2018 | Human Capital Development using Thai Hospitality to Enhance Competitiveness in Tourism and Hospitality Industry | Thailand Research Fund (TRF) |
| 2018 | Development of Executive Skill Organization with Thai Hospitality | Thailand Research Fund (TRF) |
| 2018 | The Development of Health Tourism Region by Integrating Collaborative Network in the Area of Lower North Provincial Cluster 1 (Phitsanulok, Tak, Sukhothai, Petchabun, Uttaradit) | Thailand Research Fund (TRF) |
| 2018 | Strategic Value Chain Management for the Lower Northern 1 as a Health Tourism Region (Phitsanulok, Tak, Sukhothai, Petchabun, Uttaradit) | Thailand Research Fund (TRF) |
| 2018 | Local Interpreter Development in World Heritage Site Area of Kampeangpetch | Thailand Research Fund (TRF) |
| 2017/2018 | Sukhothai Host Development | Sukhothai Provincial Administration Office |
| 2017 | Experiential Tourism Route Development on Luang Prabang – Indochina-Mawlamyine Economic Corridor | Thailand Research Fund (TRF) |
| 2017 | Thai Hospitality Development for Creating Competitive Advantage in Tourism and Hospitality Industry | Thailand Research Fund (TRF) |
| 2017 | The Development of Tourism Industry Competitiveness based on Thai Hospitality | Thailand Research Fund (TRF) |
| 2017 | Thai Hospitality Competencies for Human Resource Development in Tourism and Hospitality Industry | Thailand Research Fund (TRF) |
| 2016 | SPECIALISED GUIDE FOR WORLD HERITAGE SITE (in collaboration of UNESCO, DASTA and NU | DASTA |
| 2015 | Network of Thai Wisdom Development in World Cultural Heritage Site Area of Sukhothai, Sri Satchanalai and Kampaeangpetch | DASTA |
| 2014 | Green Destination Development in the Area of Lower North Provincial Cluster 1 (Phitsanulok, Tak, Sukhothai, Petchabun, Uttaradit) | ROC |
| 2013 | Branding Health Tourism Destination on Thai Ways of Life | Ministry of Public Health |
| 2010 | Sustainable Tourism development Plan for Uttaradit Province | Naresuan University |
| 2009 | City Tourism development for Phitsanulok Province | ABC-TRF |
Related Publication
Jaruwan Daengbuppha (2009), Modelling Visitor Experience: A Case Study from World Heritage Site, Thailand. Ph.D. Thesis
Jaruwan Daengbuppha, Nigel Hemmington and Keith Wilkes (2006) ‘USING GRPUNDED THEORY TO MODEL EXPERIENCES AT HERITAGE SITES: METHODOLOGICAL AND PRACTICAL ISSUES’. Qualitative Market Research: an International Journal, 9: 367-388.
Daengbuppha, J. (2011), Creating experiential tourist route from visitor experience: A case study of green destination in Thailand, in Tourism people, places and environments, The Seventh Biennial International China Tourism Conference, Zhanjiajia PRC
Daengbuppha, J. (2011) The Green Dream: An Experience of Creative Tourism Development in a Community-Based Tourism in Thailand (The 2011 TOSOK International Conference, Seoul Korea)
Daengbuppha, J (2013) A PARADIGMSHIP FOR SUSTAINABLE URBAN AND CULTURAL TOURISM. DEVELOPMENT (Region Conference of Geographical Conference, 2013, Kyoto Japan)
Daengbuppha, J. (2013) Designing visitor experience for sustainable city tourism , communication 4iémes JSTD and Fiche of inscription Conférence Troyes, 2013: Thème du colloque : Tourisme responsable, vecteur d’innovation environnementale, sociale, économique et territoriale
Ei Ei Khin, Jaruwan Daengbuppha, Petsri Nonsiri, (2014) “DESTINATION COMPETITIVENESS: A STRUCTURAL MODEL FOR MEASURING ATTRIBUTES COMPETITIVENESS OF BAGAN, MYANMAR” , International Journal of Business, Economics and Law, Vol. 4, Issue 2, June (ISSN 2289-1552)
Zaw Lwin Htet, Petsri Nonsiri, Jaruwan Daengbuppha, (2014) “AN APPROACH TO DESIGN MEMORABLE EXPERIENCE OF THAI TOURISTS AT A RELIGIOUS SITE: CASE STUDY OF SHWEDAGON PAGODA, YANGON, MYANMAR”, International Journal of Business, Economics and Law, Vol. 4, Issue 2 (June 2014) ISSN 2289-1552
Jaruwan Daengbuppha (2016) “Conceptualizing local identity and perceive values of cultural heritage for visitor experience design: a case study from World Heritage Sites in Thailand” paper presented at Consumer Behavior in Tourism Symposium (CBTS 2016) Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium (CPTHL2016), Bruneck / Brunico, Italy ∙ December 14 – 17, 2016.
Bundit Sawunyavisuth, Jaruwan Daengbuppha, Ketwadee Buddhabhumbhitak (2017) “Modeling Patient Experience in Community Hospital”, North-Eastern Thai Journal of Neuroscience. Vol 11 (No.2) pp. 34-49
สรเสริมสมบัติ ภ., ฤกษ์วรารักษ์ ว., แดงบุบผา จ., & พูลเจริญ ณ. (2018). “Influence of Psychological Factors on Business Start-ups of Hotel Entrepreneurs in Thailand”. Journal of Management Science Chiangrai Rajabhat University, 12(2), 17–41. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/119791
Supreeya Bhoophala, Jaruwan Daengbuppha (2018) “Culinary tourism, agriculture-supply chain in the role of local community economic development in Thailand” in CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, Newcastle, NSW, pp.853-857, (January 2018) ISBN (print):9780994514127
Pantipa Kwanthongin, Jaruwan Daengbuppha (2020) “Entrepreneurial Traits and Competencies Influencing the Stakeholder Relationship Management of Event Management Business”, Siam Academic Review. Vol 21 (Issue 37 August 2020– December 2020) pp.39-58
